School 6 · School of Digital Business, Finance and Enterprise

Department of Growth, Marketing and Customer Systems

Growth strategy, marketing systems, customer data and lifecycle analytics, brand and demand generation, run with intelligent experimentation and measurement throughout.

Degree programmes: 1
Credit units: 132
Credentials: 1
Study modes: 3

Source of truth: the exported Curriculum Compendium data for the School of Digital Business, Finance and Enterprise.

Degrees owned by this department

1 degree programme

Every degree below carries a full term-by-term and block-by-block curriculum, programme learning outcomes, a twelve-capability profile and an employment thesis.

BSc (Hons)FU/DBF/BGMS · 3 years (6 semesters) · 132 credit units

Bachelor of Science in Growth and Marketing Systems

Marketing has become an engineering and measurement discipline, and the gap between marketers who can run an attribution model and those who cannot is now the gap between a career and a dead end. The region trains marketers for a world of brand slogans while employers need people who can build ...

Campus · Online · Hybrid · 12 months paid co-op

Programme and employment thesis

Accounting, Assurance and Algorithmic Audit All departments Cross departmental, School of Digital Business, Finance and Enterprise