Master of Science in Marketing Intelligence and Growth Systems
Marketing has become an engineering and measurement discipline, and the gap between marketers who can run an attribution model and those who cannot is now the gap between a career and a dead end. This intensive programme rebuilds marketing ...
Employment thesis
What this programme is designed to produce
Forward publishes the destination of every programme before you enrol. If the thesis stops holding, the programme is reviewed and, where necessary, retired. Next review: 2031.
Roles
- Head of growth
- marketing analytics lead
- performance marketing manager
- customer lifecycle manager
- brand and insight director
- e-commerce lead
- marketing technology manager.
Employer types
- Consumer goods, telecommunications, banking and retail groups
- digital agencies
- e-commerce platforms
- technology companies
- media businesses
- and high growth ventures.
Target outcomes we hold ourselves to
- Strong commercial demand with significant international remote work availability for measurable growth skills.
Compulsory · The Forward Core
How the Core works →Every Forward programme, including this one, carries the same five cross-cutting requirements. They are graded, not optional.
- AI Fluency
- Quantitative Reasoning
- Ethics and African Context
- Human-Advantage Skills
- Enterprise
Includes 12 months paid work-integrated learning
Am I eligible?
Check yourself against the published requirements
7 questions written specifically for Master of Science in Marketing Intelligence and Growth Systems. Every answer is checked against a requirement Forward has published, and the result tells you which page that requirement comes from. Indicative only, the admissions office decides on your full file.
What is the highest qualification you hold?
Curriculum structure
The same degree, in both pathways
Every Forward programme is published in both pathways: Path One, the term plan of two six-month terms, and Path Two, the block sequence of twelve four-week blocks. Same competencies, same assessments, same award. Toggle to see this programme in each.
Path One term plan shown
Path One · The Term Model
| Code | Course | CU | Hours |
|---|---|---|---|
| FDC 501 | Applied Intelligence for Professionals Both | 4 | 2-2-0 |
| FDC 502 | Research Evidence and Method Both | 4 | 2-2-0 |
| DBF 510 | Marketing Strategy, Positioning and Brand Both | 5 | 3-2-2 |
| DBF 511 | Customer Data, Segmentation and Lifetime Value Performance | 6 | 3-2-4 |
| DBF 512 | Experimentation, Causal Measurement and Attribution Performance | 6 | 3-2-4 |
| DBF 513 | Digital Channels, Media and Performance Systems Performance | 5 | 2-2-4 |
| Code | Course | CU | Hours |
|---|---|---|---|
| FDC 503 | Governance, Ethics and Leadership of Intelligent Systems Both | 4 | 2-2-0 |
| DBF 520 | Generative Systems in Creative and Campaign Production Performance | 5 | 2-2-4 |
| DBF 521 | Marketing Technology, Automation and Customer Journeys Performance | 5 | 2-2-4 |
| DBF 522 | Pricing, Revenue and Growth Economics Both | 5 | 3-2-2 |
| DBF 523 | Marketing Ethics, Consumer Protection and Data Privacy Objective | 4 | 3-2-0 |
| DBF 524 | Advanced Elective Objective | 4 | 3-2-0 |
| Code | Course | CU | Hours |
|---|---|---|---|
| DBF 530 | Growth Commission: Client Engagement with Measured Result Performance | 13 | 0-2-24 |
| DBF 531 | Research Communication and Client Reporting Objective | 3 | 2-2-0 |
Total credit units: 73
Curriculum source
Forward University Curriculum Compendium
Assessment
Coursework + project + integrated exam
Work-integrated learning
12 months paid co-operative education
Your week at Forward
A typical week on Master of Science in Marketing Intelligence and Growth Systems
Path One, the Term Model: your own pace across a six-month term, one live session a week, short flexible lessons, and assessment on demand.
Monday
Tuesday
Wednesday
Thursday
Friday
Curriculum explorer
Drill into the degree, step by step
Choose a study path, then a year, then a term or block, then a course. Credit totals add up as you go, and every course shows what comes before it and what it unlocks.
Step 1, choose a year
Step 2, choose a term
TERM 1 (SIX MONTHS) | FORMERLY SEMESTER 1
Year 1 · this step is worth 30 CU
Cumulative
30
Programme total
60
30 CU of 60 CU completed by the end of this step (50%)
Step 3, choose a course
Pick a course to see the detail
Credits, assessment, prerequisites and what each course unlocks later.
The twelve Forward capabilities
What this programme develops in you
Every Forward degree develops the same twelve cross-cutting capabilities. The profile below is the level this programme is designed to develop and verify by graduation, on the four-level scale in Part B2 of the Curriculum Compendium. Every claim above Level 2 is verified by someone other than the teaching lecturer.
- C1Intelligent Systems Fluency CriticalLevel 4 of 4, Leading
- C2Quantitative and Evidential Reasoning CriticalLevel 4 of 4, Leading
- C3Ethical and Contextual JudgementLevel 3 of 4, Independent
- C4Communication and Persuasion CriticalLevel 4 of 4, Leading
- C5Disciplinary MasteryLevel 4 of 4, Leading
- C6Technical Production and CraftLevel 4 of 4, Leading
- C7Problem Framing and Systems ThinkingLevel 4 of 4, Leading
- C8Collaboration and Multidisciplinary TeamingLevel 3 of 4, Independent
- C9Enterprise, Value and Commercial Literacy CriticalLevel 3 of 4, Independent
- C10Professional Conduct and Workplace PerformanceLevel 4 of 4, Leading
- C11Learning to Learn and Adaptive CapacityLevel 4 of 4, Leading
- C12Stewardship and Public ContributionLevel 3 of 4, Independent
Critical capabilities for this programme: Intelligent Systems Fluency · Quantitative and Evidential Reasoning · Communication and Persuasion · Enterprise, Value and Commercial Literacy. A graduate cannot pass out of this programme below the stated level on any capability marked critical.
Programme Learning Outcomes
What you will be able to do
Each outcome is assessed, and each is tagged with the Forward capabilities it is verified against.
- PLO 1Design and analyse experiments that establish what actually caused a commercial outcome.
- PLO 2Build customer analytics, segmentation and lifetime value models.
- PLO 3Design and operate acquisition, retention and pricing systems to a measured return.
- PLO 4Use generative systems responsibly and effectively in content and campaign production.
- PLO 5Build brand and narrative positioning that survives commercial scrutiny.
- PLO 6Deliver a commissioned growth engagement with an evidenced result.
Why this programme exists
Marketing has become an engineering and measurement discipline, and the gap between marketers who can run an attribution model and those who cannot is now the gap between a career and a dead end. This intensive programme rebuilds marketing ...
Admission requirements
A Bachelor's degree of at least Second Class Lower Division in any discipline, with demonstrated numeracy; professional experience in marketing, sales or analytics is an advantage. Alternative pathways: Foundation Year, diploma entry with advanced standing, mature age entry and recognition of prior learning, all governed by Part A5 and Part G. Online applicants additionally complete the compulsory Digital Readiness orientation under Part D6.
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